We saw some great ads from brands for Easter this year, but which had the most impact on social media? We compared activity volumes around some of this year’s most popular campaigns using Visibrain Quick Trends to find out which ads won Twitter for Easter.
On Wednesday morning, Microsoft introduced Tay, an experimental online chatbot designed to converse with humans and learn from their responses.
The internet being what it is, it didn’t take long for things to go horribly wrong. Within a matter of hours, trolls had the bot spouting outrageously racist and inappropriate comments, much to the amusement of the online community. Microsoft was eventually forced to shut Tay down and delete her offensive tweets, claiming she needed some “adjustments”. We used Visibrain to find out what people had to say.
On Monday, Apple hosted their latest keynote event, announcing their upcoming product releases and company news. The Apple keynote always attracts a lot of attention, so we used the Visibrain media monitoring tool to see which topics were dominating the online conversation.
Missguided is on our crisis radar this week after having experienced some embarrassing technical difficulties. The fashion brand’s website crashed catastrophically on Monday during a one-day-only sale, leaving many unable to make purchases.
Fans were understandably furious, and we used the Visibrain media monitoring platform to take a look at how the crisis unfurled and how the brand handled the situation.
Last weekend was “Clean for the Queen”, Keep Britain Tidy’s three-day initiative to clear up litter across the country. The campaign encouraged local communities to clean up the streets in preparation for the Queen’s 90th birthday celebrations in June. Unsurprisingly, many were distinctly unimpressed by the message, which has been called “patronizing” and “cringeworthy”.