It’s that time of year again - the Christmas ads are back.
Over the past two weeks we’ve seen a flurry of brands releasing their festive creations for 2016, and we used Visibrain to find out which ads have been getting the most attention on Twitter for the start of the Christmas season.
After a year of campaigning, Donald Trump is now the 45th President of the United States of America. The U.S. Presidential elections inspired a truly massive turnout on Twitter, with over 43 million tweets sent in just 24 hours on election day, between 8 am on November 8th and 8 am on November 9th.
After 10 weeks of impressive cakes and innuendo, that’s it for Bake off! The show has had an impressive following on Twitter this year, so Visibrain looked back at some of the top social stats behind Season 7 of #GBBO.
Last night was Apple’s much-awaited keynote, announcing all of their newest releases. Visibrain took a look at which announcements were getting the most attention on Twitter.
The #savetwitter hashtag was trending all day this Thursday, after a mysterious rumour started to spread that Twitter was going to shut down in 2017 due to excessive cyberbullying on the platform.
The story turned out to be fake, but not before the rumour had run wild for hours. Visibrain took a closer look at how the hashtag spread, and what happens when false information is left to spread unchecked on social media.
Even if you don’t play Pokémon Go, you’re bound to have heard about it by now. Nintendo’s virtual reality game has taken the world by storm. Over the past two weeks, the gaming phenomenon has been the centre of attention in the press and on social media, racking up an incredible 23 million tweets so far.
Visibrain looks into some of the key stats behind the record-breaking app.
It’s all over for this season of Game Of Thrones. We used the Visibrain media monitoring tool to take a look at which emojis were being used by fans in tweets about their favorite characters.
That’s it for Cannes Lions 2016. It was a busy week on Twitter for the Croisette, and we used Visibrain to take a look at which agencies, brands and adlanders were driving conversations on Twitter at this year’s event.
The Brexit debate has been raging on social media for the run-up to the referendum, and nowhere more so than on Twitter. Millions of tweets have been posted over the past month, but how has Twitter contributed to the debate? With the final vote just a day away, we looked back at some of Twitter’s Brexit highlights, and how the social network has been involved in the EU Referendum campaigning.
The 2016 edition of E3 is still going strong. The E3 press conferences bring together the biggest names in the industry for the announcement of their new releases: a much-anticipated event for fans. The Visibrain media monitoring platform collected data from the biggest gaming event of the year to find out which of the new games were driving conversations on Twitter.
Last night David Cameron and Nigel Farage appeared on ITV for a live debate around the EU referendum. Tens of thousands of people followed the debate on Twitter. Read on for social media monitoring stats, top tweets and how Twitter users showed their support for the opposing campaigns.
Sunday evening was the much-awaited first episode of the new Top Gear, hosted by Chris Evans and Matt LeBlanc. Fans have been waiting with baited breath to see whether the new hosts would meet the show’s previous standard, and many were not impressed. The new version of one of the BBC’s most popular shows was highly criticized on social media and in the press, and we used Visibrain to find out what people had to say.
Texas mother Candace Payne shot to unexpected stardom this weekend after a video she posted on Facebook Live went viral. Her Chewbacca mask unboxing video, complete with hysterical laughter, was massively shared on social media and in the press. We used the Visibrain media monitoring platform to take a look at how Candace’s infectious giggles turned into a global phenomenon in a matter of hours.
The 69th edition of the Cannes Film Festival got off to a great start on Twitter. Visibrain, the online media-monitoring platform, compared tweet volumes for the first day of this year’s festival with those of previous years: tweet volumes for the opening day of Cannes 2016 are four times higher than they were back in 2012, and have doubled compared to 2015!
The 2016 Met Gala has been burning up our Twitter feeds today. As one of the most iconic events of the fashion world, the event always attracts a lot of attention, and this year’s “Fashion in the age of Technology” theme was particularly popular. We took a look at which celebrity outfits were turning heads on social media.
On Thursday April 21st, the UK celebrated the Queen’s 90th birthday. She received hundreds of thousands of messages on social media wishing her many happy returns, and we used Visibrain to look back on what Twitter had to say.
We saw some great ads from brands for Easter this year, but which had the most impact on social media? We compared activity volumes around some of this year’s most popular campaigns using Visibrain Quick Trends to find out which ads won Twitter for Easter.
On Monday, Apple hosted their latest keynote event, announcing their upcoming product releases and company news. The Apple keynote always attracts a lot of attention, so we used the Visibrain media monitoring tool to see which topics were dominating the online conversation.
Last week, toy manufacturer Mattel announced that they were making major changes to the iconic Barbie doll. New versions of the dolls that allow for more diversity will soon be available for purchase. Featuring different body types, skin colors and hair textures, it’s a big step forward from the classic blond, slim Barbie we all know.
Fans were overjoyed at the changes, and the announcement was massively covered by the media, social and otherwise. We used the Visibrain platform to look at Twitter data around the announcement, to find out just how much of a PR success Barbie’s makeover really was.
Whether you take them seriously or not, New Year’s resolutions are a big part of the festive season. This year has been no exception: 431,226 tweets about New Year’s resolutions have been posted since December 25th, from users vowing to makes changes to their lives for 2016.
So which changes are people promising to make the most on Twitter? We used the Visibrain Twitter monitoring platform to find out.
Love them or hate them, ‘tis the season of the Christmas ad. This year’s festive adverts have given us the usual mixture of heart-warming sentiment and mouthwatering food, with tear-jerking masterpieces and some downright weirdness thrown in for good measure.
Now that the initial excitement is over, we used Visibrain Quick Trends to look back on the last 30 days of activity on Twitter, to find out which campaigns are still generating the most tweets on the run up to Christmas.
Today, October 21st 2015, is Back To The Future Day, and the #BackToTheFuture hashtag has been taking over our Twitter streams. The world has been tweeting like crazy to celebrate the date Marty McFly and Doc time-traveled to in the classic hit movie.
Of course, brands have been rushing to jump on the Delorean bandwagon, so we used the Visibrain platform to give you the top ten most-retweeted #BacktotheFuture posts of the day!
Article updated Thursday October 8th (Spoilers!)
This year’s season of The Great British Bake Off is nearly over. This evening’s (October 7th) episode will be the end of weeks of chocolate masterpieces, epic bread sculptures and collapsing gateaux, and viewers are waiting with baited breath to discover who will become the ultimate star baker.
Bake Off fans have been tweeting their support for their favorite finalists, so just a few hours before the show is due to air, we took to the Visibrain Twitter monitoring platform in a bid to discover who Twitter thinks will win The Great British Bake Off 2015.
As one of the biggest events of the fashion industry, New York Fashion Week always causes quite a stir, and last week’s edition was no exception. Twitter was flooded with photos and comments as fashion brands, A-list celebrities, journalists and bloggers tweeted their favorite new styles hitting the catwalks.
We used the Visibrain Twitter monitoring platform to sort through the 983,579 tweets sent during #NYFW to identify the top influencers of one of the world’s most prestigious fashion events.
The #longestreign hashtag has been ruling our Twitter streams today as the world celebrates Queen Elizabeth II becoming Britain’s longest reigning monarch. Political figures, celebrities, members of the Royal Family and of course brands have flocked to Twitter to congratulate Her Majesty for her 63 years on the throne.
At the time this article was written there had been over 44,000 tweets using the #longestreign hashtag. Using the Visibrain platform, we’ve picked out the top ten most-retweeted homages posted by brands today.
This week, Google sent Twitter into a frenzy with their announcement of the creation of Alphabet, their new parent company.
The surprising revelation has been tweeted about 535,621 times since Monday. Here’s everything you need to know about what happened on Twitter when Google dropped the Alphabet bombshell.
Cannes Lions 2015 is officially over. This year’s international festival of creativity celebrated some truly inspiring campaigns and insights from top players in the advertising industry. #CannesLions has been all over Twitter for the past week, racking up 304,302 tweets between June 19th and June 27th.
Using the Visibrain Twitter monitoring platform, we can look back on the top tweets, topics and influencers of Cannes Lions 2015.
Every year, the Apple World Wide Developers Conference is an exciting opportunity for developers and fans alike to get to grips with the company’s new releases. The 2015 edition didn’t disappoint, with key players from Apple including CEO Tim Cook taking to the stage to present what’s new this year. If you haven’t had time to catch up on the Keynote, here’s a brief summary of the highlights and most-tweeted topics from WWDC 2015.
The British monarchy is constantly in the spotlight, and the imminent arrival of a new member of the Royal family has been attracting international interest since the Duchess of Cambridge announced her pregnancy last year. So it came as no surprise when Twitter launched into Royal Baby fever for the birth of Princess Charlotte on May 2nd.