Reputation Management
Effortlessly and accurately track the web and social network impact of your brand
What does brand reputation mean today?
At its core, brand reputation is how your audience perceives you. It’s built on everything from product experience to customer service, values, partnerships, and communication style. But today, reputation lives and evolves online. Public opinion spreads faster than ever, and it doesn’t wait for a press release.
This means businesses need tools that don’t just look backward, but offer live visibility into what’s being said across platforms like X, TikTok, Instagram, LinkedIn, and beyond.
The role of social listening in reputation management
Social listening allows you to track conversations about your brand in real time, across millions of posts. But more than that, it helps you understand the tone, context, and influence behind those mentions.
Done well, it’s one of the most powerful ways to:
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Spot early signs of a reputational risk
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Measure public sentiment towards your brand
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Understand who’s talking about you and their influence
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Benchmark your reputation against competitors
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Uncover opportunities to strengthen your image
Detect a crisis before it escalates
Whether it’s a product issue, a controversial partnership, or a viral complaint, crises rarely start big. More often, they begin with a few posts that gain traction before brands realise what’s happening. With Visibrain, you can set up custom alerts to spot unusual spikes in mentions or shifts in sentiment. Timing is critical in moments of crisis, Visibrain allows you to take more time to strategise and react fast.
Track negative sentiment in real-time
Not all criticism is loud. Sometimes, the most damaging commentary builds up quietly over time.
By analysing sentiment trends, you can identify recurring issues, see how they evolve, and prioritise the ones that need action. You can also detect when sentiment improves—useful for measuring the impact of your crisis response or PR strategy.
Know who’s talking about you, and how much impact they have
Brand reputation isn’t just about volume. It’s also about who’s speaking and how influential they are.
Social listening helps you identify the voices shaping the conversation: key journalists, influencers, content creators, or even anonymous users who’ve gone viral. Knowing who’s driving the narrative gives you an advantage—whether you need to respond, engage, or keep an eye on emerging trends
Compare your brand to the competition
How does your brand reputation stack up against others in your industry?
With Visibrain, you can benchmark your performance, sentiment and media visibility against competitors. This gives you a clearer view of your position in the market, and helps you identify areas for improvement or differentiation.
Move from data to action
The real power of social listening lies in its ability to turn insight into impact.
By centralising brand mentions, detecting warning signs, and uncovering valuable feedback, you can act faster and more confidently—whether that means adjusting messaging, responding to criticism, or doubling down on what’s working.
For more insights, download our guide: The A-Z of Social Listening.
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