Measure and optimise your employee advocacy programme

Employee advocacy can extend your reach, increase engagement and turn employees into powerful brand ambassadors. But without the right tracking framework, it can be difficult to know what is working.

Our Employee Advocacy Tracking Toolkit gives you a practical framework to measure participation, track content performance and understand the impact of your advocacy programme.

The toolkit includes:


  • Employee participation tracker
  • Content performance tracking
  • Monthly KPI dashboard
  • 30-day action plan

 
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What's inside

What’s inside

  • Define measurable goals that align your employee advocacy efforts with broader business objectives
  • Track data in real-time to understand which employee content is generating the most impact
  • Find your most active and influential employee advocates and understand which content resonates with their audiences
  • Keep track of employee content and identify potentially sensitive posts before they become a wider reputational issue