Fashion Month SS26

Through Instagram & TikTok

 

To better understand how Fashion Month resonates with audiences, HOPSCOTCH and Visibrain teamed up to analyse online conversations across the two leading social media platforms for fashion: Instagram and TikTok.

From high-fashion runway moments to viral TikTok trends, this exclusive analysis explores how Fashion Month was communicated and experienced online. Using real data from the Visibrain platform, the study uncovers how the world’s biggest brands, designers, and influencers shaped the conversation and what truly resonated with audiences across both platforms.

Whether you work in fashion, PR, or social media strategy, this report reveals how visual storytelling, creator partnerships, and trend culture defined Fashion Month SS26. Explore engagement benchmarks, standout campaigns, and platform-specific insights to understand what makes fashion content perform and discover how social listening can help your brand stay in step with the next season’s trends.

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What's inside

Inside the guide:

  • Top-performing content, users, and sounds across TikTok and Instagram
  • Side-by-side comparisons of the four major Fashion Week cities: New York, London, Milan, and Paris
  • Gephi mapping revealing the major online communities driving Fashion Month conversations