The LinkedIn Monitoring Guide

LinkedIn isn’t just a professional platform anymore. It’s a powerful space for public opinion, societal debate, and brand exposure. But how can you keep track of what really matters on the network?

 

This guide is built for PR professionals, marketing teams, and communication leads who want to stay ahead of the conversation. Inside, you’ll find expert insights on brand visibility, emerging risks, news amplification, and the rise of politicised content on LinkedIn.

 

Whether you're managing a brand’s reputation, navigating a crisis, or tracking key industry narratives, this guide, powered by Visibrain’s social listening expertise, gives you the tools to monitor LinkedIn with precision.

 

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What's inside

What’s really happening on LinkedIn?

  • Key insights on brand visibility, engagement patterns, and post virality
  • A look at how online news is amplified on LinkedIn
  • The risks and opportunities of content on LinkedIn and much more...