From #resigncameron to #trappedinwealth: a week of crisis on Twitter for David Cameron

April 12 2016
Published in Crisis

David Cameron has had another particularly difficult week on Twitter. The UK PM came under heavy fire last week after the Panama Papers scandal revealed that his family benefitted from offshore tax evasion.

The Prime Minister has been the target of a huge backlash on Twitter as a result, with a number of dedicated hashtags being used to call for his resignation, organize protests, and generally ridicule the PM’s predicament. We used the Visibrain Quicktrends feature to analyze the various hashtags that appeared around David Cameron over the past week.

At the time this article was written, there had been 1,073,957 tweets referring to David Cameron over the past 30 days. The tweet volume graph below shows a clear spike in activity around the PM starting on April 3rd, the day the #PanamaPapers crisis broke:

An overview of online activity around David Cameron

There was a huge movement on Twitter calling for David Cameron’s resignation last Friday. A number of hashtags were used to encourage people to protest in Downing Street, the most common being: #resigncameron, #cameronresign and #cameronmustgo:

A thumbs-up to the person who came up with the #resignymcresignface hashtag:

It was a true PR disaster: in total, the top five hashtags racked up 587,250 tweets:

An overview of tweet volumes around the different hashtags calling for David Cameron's resignation

The #resigncameron hashtag generated the highest volumes by far: it was used 337,160 times between April 7th and April 11th.

The social media backlash didn’t stop there. This weekend #CameronTaxSongs was trending on Twitter, and people got pretty creative:

The #CameronTaxSongs hashtag was used 34,370 times:

An overview of tweet volumes around the #camerontaxsongs hashtag

As if that wasn’t enough, The Telegraph columnist Charles Moore wrote a piece referring to David Cameron as being “trapped in wealth”, published on Sunday. The idea quickly fell into ridicule on Twitter, and it didn’t take long for the #trappedinwealth hashtag to take off:

The #trappedinwealth hashtag has been used 2,543 times since yesterday.

An overview of tweet volumes around the #trappedinwealth hashtag


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Published in Crisis