The 5 stars that won Twitter at the 2016 Met Gala

May 3 2016
Published in Trends

The 2016 Met Gala has been burning up our Twitter feeds today. As one of the most iconic events of the fashion world, the event always attracts a lot of attention, and this year’s “Fashion in the age of Technology” theme was particularly popular. We took a look at which celebrity outfits were turning heads on social media.

We used the Visibrain Quicktrends tool to compare mention volumes around the stars present at the Met Gala, to see who was attracting the most mentions out of the 3.8 million tweets sent since yesterday.

1 - Claire Danes - 182,836 mentions

Claire Danes was well and truly the star of the Met Gala with that dress:

The star’s name was mentioned 182,836 times in association with the #MetGala:

Tweet volumes around Claire Danes during the Met Gala

The dress was a piece by Zac Polsen, and the designer certainly gained a lot of publicity from the Met Gala appearance: if we look at mentions around Zac Polsen in the days before and after the Met Gala, we can see the huge boost in the number of mentions around the designer:

Tweet volumes around Zac Posen

2 - Beyoncé - 166,698 mentions

As a true pop superstar, Beyoncé attracts attention wherever she goes, and the Met Gala was no exception:

The singer racked up 166,698 #MetGala tweets since yesterday:

#MetGala tweet volumes around Beyoncé

3 - Zayn Malik and Gigi Hadid - 115,968 mentions

Singer Zayn Malik and model Gigi Hadid are up next: the couple appeared on the red carpet together in metallic armour-inspired outfits:

In total, there were 115,968 tweets about Zayn and Gigi:

#MetGala tweet volumes around Zayn Malik and Gigi Hadid

Although their outfits were certainly avant-garde, it’s entirely possible that most of the buzz around the pair came from the fact that they were making their first red carpet appearance as a couple.

4 - Lady Gaga - 88,104 mentions

Lady Gaga is in fourth place with this outfit:

We may all be used to seeing Lady Gaga in some pretty unusual clothes, but she still attracted 88,104 tweets:

#Metgala tweet volumes for Lady Gaga

5 - Blake Lively - 45,989 mentions

Blake Lively is in fifth place in terms of tweet volumes, the actress appeared in a beautiful if comparatively conservative gown:

Rumours of a possible pregnancy may have contributed to Lively’s popularity on Twitter, gaining her 45,989 tweets:

Met Gala tweet volumes around Blake Lively

The actress only just beat singer and Gala co-host Taylor Swift in terms of tweet volumes.


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Published in Trends