The top influencers strutting their stuff on Twitter for #NYFW

September 21 2015

By @G_Parsons33

Published in Trends

As one of the biggest events of the fashion industry, New York Fashion Week always causes quite a stir, and last week’s edition was no exception. Twitter was flooded with photos and comments as fashion brands, A-list celebrities, journalists and bloggers tweeted their favorite new styles hitting the catwalks.

We used the Visibrain Twitter monitoring platform to sort through the 983,579 tweets sent during #NYFW to identify the top influencers of one of the world’s most prestigious fashion events.

The screen shot below shows that the 983,579 tweets sent during New York Fashion Week were sent by 358,864 unique users. We can also see that only 32% of tweets were originals, so who was getting all the retweets?

An overview of the Twitter stream during New York Fashion Week

Lady Gaga and Fifth Harmony stole the show

Many of New York Fashion Week’s most retweeted posts were sent by celebrities, not brands or designers.

If we start by looking at the most retweeted tweets, we can see that the top three were all sent by singers: Normani Kordei @NormaniKordei from Fifth Harmony, pop icon Lady Gaga @ladygaga, and AllyBrooke Hernandez @AllyBrooke, also from Fifth Harmony.

The most retweeted posts of New York Fashion Week

Let’s take a closer look at New York Fashion week’s most popular post. @NormaniKordei sent her tweet at 4.57 pm on September 15th:

If we focus on a minute-by-minute timeline of Twitter volumes sent around that time, we can see that @NormaniKordei posted twice just before 5 pm, and both posts caused a clear spike in Twitter activity at the time they were sent:

The Twitter stream at the moment Normani Kodai tweeted

In just over three hours, her 4.57 pm tweet had been shared 3512 times.

Other celebrities such as Kim Kardashian, Katy Perry and Kylie Jenner also appear in the top most-retweeted posts, all using the new #NYFW emoji of course:

Fashion bloggers take over Instagram

Of course, celebrities and fashion icons weren’t the only ones interested in New York Fashion Week. The bloggers were also out in force.

If we filter on people who tweeted about New York Fashion Week with the highest audiences, and whose bios contained the word “blogger”, we can obtain a list the most influential bloggers at the event:

A list of the bloggers with the highest audiences who tweeted about New York Fashion Week

With an impressive audience of 1,857,187 followers, Lou Teasdale @louteasdale comes up as the most influential blogger of New York Fashion Week. @MissMalini and @bryanboy take second and third place.

So what kind of content were bloggers sharing? If we look at the most common domains in links tweeted by bloggers, we can see that photographic content features very highly: 25% of links shared by bloggers led to Instagram.

The most common domains in links shared by bloggers

Brands of NYFW: Givenchy comes out on top

In the end, New York Fashion Week is all about the designers. So which brands impressed the Twitterati the most?

Here are the five most-mentioned brands for New York Fashion Week:

  1. Givenchy: 59,661 mentions
  2. DVF: 30,433 mentions
  3. Tommy Hilfiger: 19,152 mentions
  4. Brandon Maxwell: 16,724 mentions
  5. Malan Breton 13,610 mentions

The most retweeted tweets mentioning Givenchy show that the buzz around the brand was greatly aided by model Candice Swanpoel’s untimely tumble on the catwalk, as well as the fact that both Kim Kardashian and singer Nicki Minaj made appearances in Givenchy outfits.

The most retweeted posts that mentioned Givenchy

That’s it for another star-studded edition of New York Fashion Week, until next season.

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Published in Trends