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About
Visibrain news
30/06/2025
Sophie von Mensenkampff
Content Manager
Last week, Visibrain had the pleasure of taking the stage at Digital Marketing World Forum (DMWF) London to talk about a platform that’s often overlooked in social listening: LinkedIn.
In their joint session, “Maximise your LinkedIn Strategy with Social Listening Insights,” Visibrain’s Head of Business Development Julian Perez and Content Manager Sophie von Mensenkampff explored how marketing and PR teams can use social listening to drive meaningful engagement and elevate their LinkedIn strategies.
While LinkedIn isn’t always the first platform that comes to mind when we think of social media buzz, it’s increasingly where B2B conversations take shape and thought leadership gains traction. From emerging trends to executive branding, LinkedIn is a goldmine of insights, if you know how to listen.
That’s where Visibrain comes in.
At DMWF, we shared how social listening on LinkedIn can help brands:
We also walked attendees through real-world use cases and live data examples from the Visibrain platform, showing how brands are already leveraging LinkedIn listening for influencer monitoring, trend detection, and strategic positioning.
We were blown away by the turnout, a special thank you to everyone who attended! The session sparked some fantastic conversations at the Visibrain booth afterwards, and we’ve loved hearing how many of you are keen to get started with LinkedIn listening.
Social listening isn’t just for crisis management or Twitter buzz. On LinkedIn, it can be a strategic asset for any brand looking to lead—not just join—the conversation.
Want to learn more?
Get in touch with us or book a demo to discover how Visibrain can help you make the most of LinkedIn insights.
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