How to Monitor Bluesky Effectively with Visibrain

Setting Up a Monitoring Topic on Bluesky with Visibrain

Just like on the other platforms monitored by Visibrain, setting up a monitoring topic on Bluesky follows the same process. You can analyse a wide range of topics: track conversations around your brand, your industry, your competitors, a news story, discussions about a public figure, or even a trending topic.

To create your monitoring topic, simply add all relevant keywords—these can include terms, hashtags, or account names.

For example, to monitor Netflix, you would include the brand name, its hashtag, the name of one of its series, and its Bluesky account.

Measuring Your Owned and Earned Performance on Bluesky

Once monitoring is activated, data is collected in real time, giving you access to multiple KPIs to track your brand or organisation’s performance, as well as all mentions relating to you on Bluesky.

Notably, you can customise the monitoring period, with data updating instantly. This allows you to analyse results from the past few hours, week, month, or even year.

Among the metrics available for Bluesky monitoring with Visibrain are:

• Volume of posts
• Impressions
• Number of users mentioning the monitored topic
• Engagement (likes, replies, reposts)
• Posts, impressions or likes timeline

Additionally, it is possible to compare metrics such as post volume, impressions, or likes between two monitoring topics directly on the timeline. For example, comparing the impressions of Samsung and Louis Vuitton is possible, as shown below:

Discover the Most Engaging Posts on Bluesky

Whether related to your organisation, a trend, or current events, it is essential to visualise the most popular posts on social media. Visibrain offers a dedicated tab for ranking posts, making it easy to identify those gaining the most visibility.

Using Visibrain’s filter, you can sort posts according to several criteria: number of likes, reposts, replies, followers, or publication date.

For example, below are the 1,027 posts published last month on the topic of ecology, sorted by number of likes:

Discover the Influential Voices on Bluesky

Today, political figures, media outlets, journalists, personalities, brands, and institutions are all active on Bluesky. These diverse communities offer numerous opportunities but can also pose certain risks.

Within its monitoring modules, Visibrain provides an overview of the users who have engaged in conversations around your monitoring topic. Additionally, its extensive filters allow you to refine your searches according to your specific needs. 

Monitoring the Most Viral Press Articles on Bluesky

Media coverage plays a significant role on Bluesky. Monitoring the most popular articles—those generating the highest number of likes—allows you to quickly identify the news stories capturing the most attention, whether they concern an organisation, event, personality, industry, or competitor.

For example, Tesla, the renowned brand owned by Elon Musk, has been the subject of numerous press articles, ranked here by number of likes over the past thirty days:

Spotting Emerging Topics on Bluesky

Trends, competition, sensitive topics… Semantic analysis of expressions, hashtags, emojis, and sentiment is a valuable tool for decoding the tone of conversations on Bluesky.

For example, mentions related to Louis Vuitton can be categorised into several groups:

• Competitors, shown in pink in the hashtag and expression clouds, such as Dior, Hermès, Gucci, and Chanel

• Events, in green, like the Met Gala

• Personalities, in orange, including Sabrina Carpenter, Zendaya, and Pharrell Williams

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  Products, in blue, such as bags and wallets

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  International topics, in lilac, with themes like Korea 

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  Recruitment, in purple, with hashtags like #jobsearch or #luxuryjob

Protecting Your Brand Image on Bluesky with Visibrain

In 2025, crises are no longer confined to X—they can unfold on TikTok, LinkedIn, Instagram… and now on Bluesky. No social platform is immune to the risk of negative publicity.

Brands and institutions can just as easily come under scrutiny on this network. To stay informed in real time from the moment even the faintest warning signs emerge, Visibrain offers an alerting system for Bluesky. Notifications can be received via the channel of your choice: Email, Slack, Teams, Telegram, or SMS.

These alerts are fully customisable, allowing you to be notified when a post goes viral, when message volume exceeds the usual threshold, or when a public figure speaks out about your organisation.

For example, a brand like Ben & Jerry’s can set up a specific SMS alert to be notified the moment a post about them starts going viral:

Good to know: All Visibrain features (reports, alerts, mapping, etc.) are also available for the Bluesky monitoring module. You can schedule automatic reports and receive all your key indicators at your preferred frequency, making it easy to track your coverage and monitor the evolution of your topics.