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About
Events
10/03/2025
Sophie von Mensenkampff
Content Manager
Mobile World Congress took place in Barcelona last week from Monday 3rd to Thursday 6th of March. The event brings together leading companies, industry professionals and innovators in the mobile and telecommunications industry from around the world.
Like any event of this magnitude, the online conversations surrounding it can give just us almost as much insight as the event itself. We used Visibrain, the social listening tool, to analyse and break down what's got people talking online.
Social media was lit up by discussions mentioning Mobile World Congress with over 230,000 mentions across Facebook, Instagram, LinkedIn, Telegram, Threads, TikTok, X and YouTube. The event racked up over 6 million likes over the past week with 57,000 users discussing MWC 2025. There was no shortage of industry giants in situ with brands like Samsung, Xiaomi, Huawei, and Orange taking the stage to unveil their latest developments. However, the event also shone a spotlight on growing start-ups in the sector. Among its 2,700 exhibitors, 70 start-ups were from France alone, highlighting that the French Tech phenomenon is still thriving and here to stay.
Visibrain's hashtag cloud from Mobile World Congress 2025 highlights the key themes dominating social media discussions. Innovation remains at the heart of conversations, with hashtags like #innovation, #techinnovation, and #digitaltransformation standing out. Similarly to CES in January of this year, the rise of AI is evident with #ai and #artificialintelligence trending, while #5G and #6G indicate continued interest in next-generation connectivity.
Brand mentions, such as #honorai, #huawei, and #xiaomi, reveal which companies generated the most buzz. Meanwhile, #startups and #networking reflect MWC’s role as a key business hub for emerging tech and industry connections. Notably, #cybersecurity also gained traction, highlighting growing concerns around digital safety in an increasingly connected world.
The engagement data from Mobile World Congress 2025 highlights the dominance of short-form video content in driving online discussions. Instagram and TikTok led the way, accumulating over 2.5 million and 2.2 million likes, respectively. These platforms provided the perfect space for brands and influencers to showcase the latest tech innovations in dynamic, engaging formats. Viral product demonstrations, behind-the-scenes content, and influencer collaborations helped maximise visibility. Meanwhile, YouTube also played a role, generating over 370,000 likes, while LinkedIn's engagement was driven more by professional discussions and industry insights. The data underscores how visual and interactive content continues to shape tech conversations online.
LinkedIn plays a crucial role in amplifying conversations around major industry events like Mobile World Congress (MWC). As a platform for professionals, it allows companies to share key announcements, engage with industry leaders, and position themselves at the forefront of innovation. High engagement on LinkedIn reflects a company's influence and the relevance of its content within the industry.
Lenovo made waves on Instagram during MWC 2025 with its Lenovo Yoga Solar PC Concept, racking up nearly 300,000 likes—the most engagement of any post from the event. The reel showcasing their solar-powered laptop concept clearly struck a chord, with its sleek design and sustainability angle capturing the attention of tech fans. It’s a great example of how bold, innovative ideas can spark conversation and drive huge engagement on social media.
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