Reputation Management
Effortlessly and accurately track the web and social network impact of your brand
Over 230 thousand posts and 6 million interactions across social media
Social media was lit up by discussions mentioning Mobile World Congress with over 230,000 mentions across Facebook, Instagram, LinkedIn, Telegram, Threads, TikTok, X and YouTube. The event racked up over 6 million likes over the past week with 57,000 users discussing MWC 2025. There was no shortage of industry giants in situ with brands like Samsung, Xiaomi, Huawei, and Orange taking the stage to unveil their latest developments. However, the event also shone a spotlight on growing start-ups in the sector. Among its 2,700 exhibitors, 70 start-ups were from France alone, highlighting that the French Tech phenomenon is still thriving and here to stay.
HonorAI, Huawei, and Xiaomi were the most mentioned brands at this years Mobile World Congress
Visibrain's hashtag cloud from Mobile World Congress 2025 highlights the key themes dominating social media discussions. Innovation remains at the heart of conversations, with hashtags like #innovation, #techinnovation, and #digitaltransformation standing out. Similarly to CES in January of this year, the rise of AI is evident with #ai and #artificialintelligence trending, while #5G and #6G indicate continued interest in next-generation connectivity.
Brand mentions, such as #honorai, #huawei, and #xiaomi, reveal which companies generated the most buzz. Meanwhile, #startups and #networking reflect MWC’s role as a key business hub for emerging tech and industry connections. Notably, #cybersecurity also gained traction, highlighting growing concerns around digital safety in an increasingly connected world.
Instagram and TikTok generated over 2.5 million and 2.2 million likes, respectively
The engagement data from Mobile World Congress 2025 highlights the dominance of short-form video content in driving online discussions. Instagram and TikTok led the way, accumulating over 2.5 million and 2.2 million likes, respectively. These platforms provided the perfect space for brands and influencers to showcase the latest tech innovations in dynamic, engaging formats. Viral product demonstrations, behind-the-scenes content, and influencer collaborations helped maximise visibility. Meanwhile, YouTube also played a role, generating over 370,000 likes, while LinkedIn's engagement was driven more by professional discussions and industry insights. The data underscores how visual and interactive content continues to shape tech conversations online.
Top brands of MWC 2025 on LinkedIn
- EY – 4,190 reactions
- Lenovo – 2,960 reactions
- Boston Consulting Group (BCG) – 2,798 reactions
- Orange – 1,847 reactions
- Vodafone – 1,583 reactions
- Dassault Systèmes – 1,446 reactions
- HCLTech – 930 reactions
- Orange Business – 660 reactions
- Verizon Business – 567 reactions
- Thales Cyber and Digital – 383 reactions
LinkedIn plays a crucial role in amplifying conversations around major industry events like Mobile World Congress (MWC). As a platform for professionals, it allows companies to share key announcements, engage with industry leaders, and position themselves at the forefront of innovation. High engagement on LinkedIn reflects a company's influence and the relevance of its content within the industry.
Lenovo's solar-powered PC concept generated the most likes on Instagram
Lenovo made waves on Instagram during MWC 2025 with its Lenovo Yoga Solar PC Concept, racking up nearly 300,000 likes—the most engagement of any post from the event. The reel showcasing their solar-powered laptop concept clearly struck a chord, with its sleek design and sustainability angle capturing the attention of tech fans. It’s a great example of how bold, innovative ideas can spark conversation and drive huge engagement on social media.
MWC 2025 wasn’t just about cutting-edge tech—it was also a major moment for brands on social media. From high-engagement LinkedIn posts to viral Instagram reels, the event showcased how companies can leverage online conversations to amplify their presence. EY led LinkedIn engagement, while Lenovo’s solar-powered PC concept stole the spotlight on Instagram, proving that innovation and social strategy go hand in hand. For brands, the key takeaway is clear: standing out at industry events isn’t just about the products you unveil, but also how you engage with the online audience.
