CES 2026 in Numbers
CES 2026 once again confirmed its status as the world’s biggest tech both in Las Vegas and across social media and online news platforms.
Over the course of the event, CES generated:
These figures highlight the sheer scale of the conversation surrounding CES 2026, with content circulating well beyond the tech industry’s inner circle. From product launches and keynote announcements to broader discussions around artificial intelligence and mobility, CES proved to be a powerful catalyst for global online engagement.
From AI to robotics: the ideas driving the CES 2026 conversation
The most prominent hashtags associated with CES 2026 point to a conversation dominated by artificial intelligence and its real-world applications. Terms such as #ai, #artificialintelligence, #physicalai and #robotics featured heavily, signalling a shift away from speculative innovation towards technologies designed for tangible deployment.
Beyond AI, broader themes around future-focused innovation also emerged. Hashtags like #futuretech, #innovation, #technology and #technews underline CES’ role as a forward-looking event where emerging ideas are framed within long-term industry narratives.
Other recurring topics, including #gaming, #healthtech,and #drones show how CES 2026 conversations spanned multiple sectors, reflecting the event’s expanding scope and its relevance to both consumer and enterprise audiences.
Which brands stood out in the CES 2026 conversation?
Brand-related hashtags reveal which companies succeeded in cutting through the noise of CES 2026. Technology leaders such as Nvidia, Samsung, Lenovo, Intel and ASUS were among the most frequently mentioned, often linked to discussions around AI, computing power and next-generation hardware.
Technology and semiconductor players led engagement on LinkedIn, with Nvidia emerging as the most engaging brand, followed by BMW Group and Lenovo. Their strong performance reflects CES’ growing role as a strategic forum for discussions around artificial intelligence, advanced computing and mobility.
Beyond core tech brands, the presence of companies such as Dassault Systèmes, Ansys and Assurant points to the increasing importance of software, simulation and enterprise solutions within CES-related conversations. Meanwhile, professional services firms including BCG, EY and Accenture also generated notable engagement, illustrating how CES now attracts attention well beyond traditional product announcements.
Together, these insights show that CES 2026 was not only a consumer-facing event, but also a key moment for B2B storytelling, where brands positioned themselves as thought leaders shaping the future of technology.
(Visibrain platform - top companies on LinkedIn)
Video content that captured attention across platforms
Instagram: future tech through everyday moments
On Instagram, the most viewed CES 2026 video content blended advanced technology with relatable, almost playful storytelling. A standout example featured an autonomous delivery vehicle from Neolix, navigating uneven country roads a light-hearted visual that quickly drew attention, but carried a deeper message. Behind the humour lies a serious innovation story. Neolix’s Level-4 autonomous RoboVans, already deployed at scale across hundreds of cities worldwide, highlight how AI-powered logistics is moving beyond controlled environments and into real-world conditions.
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TikTok: hands-on innovation and product discovery
TikTok’s top CES 2026 video focused on a very different type of innovation, a MagSafe Bluetooth controller (MCON) designed for mobile gaming on iPhone and Android devices. Short, product-led and highly demonstrative, the video tapped directly into TikTok’s culture of discovery and experimentation.
This highlights TikTok’s role during CES 2026 as a platform for surfacing tangible products, where clear demonstrations and immediate value propositions drive visibility and engagement.
YouTube: long-term vision and corporate storytelling
On YouTube Shorts, the most viewed CES 2026 video came from Hyundai Motor Group, showcasing its human-centred AI robotics vision. At CES 2026, YouTube once again proved to be a key space for brands looking to articulate vision, purpose and technological ambition.
What CES 2026 tells us about attention in tech
ES 2026 once again demonstrated that major technology events are no longer defined solely by what happens on stage. The data shows a clear divide in how attention is captured. Visual and video-first platforms such as Instagram and TikTok drove the majority of engagement, rewarding content that made innovation feel tangible, accessible and entertaining. Across all platforms, one pattern stands out: visibility favoured brands that aligned their messaging with broader technology narratives rather than isolated product launches. AI, robotics and future-focused innovation dominated not only announcements, but the conversations audiences chose to engage with.
By using social listening to analyse CES 2026 at scale, brands can move beyond surface-level metrics to understand where attention truly concentrate, and why. In an increasingly crowded digital landscape, the ability to track, interpret and act on these signals is what turns major events into lasting communication opportunities.
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