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About
For 75 years, the Formula 1 championship has been the elite of motorsport. Every year, the best teams and drivers battle it out on legendary circuits around the world. Over time, F1 has become far more than a competition. With the success of Drive to Survive on Netflix and, more recently, the F1 movie starring Brad Pitt, social media engagement has exploded, attracting new audiences and boosting the sport’s appeal for both teams and sponsors.
However, this increased visibility also exposes certain flaws in its governance. The International Automobile Federation (FIA), which sets the sporting and technical regulations for the championship, has been the target of intense criticism for several seasons.
Contested rules, allegedly arbitrary penalties, opaque decision-making… Fans no longer hesitate to call out the FIA’s shortcomings on X, placing it under the spotlight. What’s at stake for the FIA and for the Formula 1 championship? And what does this mean for sponsors? Here is our analysis. 🔍
Let’s begin with a bit of history. Throughout the past decades, Formula 1 has transformed from a niche sport for engineers and daredevil racers into a global entertainment and technology industry driven by billion-dollar stakes. Long dominated by legendary manufacturers like Ferrari, Renault, and Mercedes, the sport has gradually opened up to new players and a global fanbase.
Today, F1 stands at a crossroads : between emerging markets (Azerbaijan, China, India, Qatar), technological innovation (hybrid engines, improved energy-recovery systems…), and “soft power”. A sport once seen as elitist has become a real lab for image and influence, where every decision now plays out as much on the track as in the arena of public opinion.

This season (again) introduced several new technical and sporting regulations, such as limits on aerodynamic testing to reduce performance gaps between teams and the removal of the point for fastest lap.
However, these rulebook changes did not generate the most backlash. Instead, the frequent penalties imposed by the FIA on drivers and teams did.
Among them, Mercedes’ controversial penalty in Bahrain for a simple pit-lane speeding infraction, as well as the introduction of new fines of up to $200,000 (around €172,000) for “inappropriate behaviour” by drivers – a measure strongly criticised in the paddock by stars like Max Verstappen and Oscar Piastri.
On social media, each FIA ruling triggers a wave of reactions, placing the institution under unprecedented scrutiny.
The disqualification of both McLaren cars from the 2025 Las Vegas Grand Prix is the latest example. In November, the team was stripped of its points after the race due to a minor technical non-compliance involving the floor (an aerodynamic component that channels air underneath the car to create powerful downforce and maximise cornering speed). The decision unleashed another wave of outrage online.
This surge of criticism is visible both in volume, with a spike in tweets on Sunday 23rd November starting at 10 a.m, and in the sentiment and tone of the messages

2025 Las Vegas Grand Prix: comments on X exploded in 72 hours

More than one in three tweets during the week of the Las Vegas Grand Prix were negative (35.9%).

This viral backlash reflects far more than simple online noise. It reveals a deep legitimacy crisis.
FIA decisions are increasingly viewed as contradictory and sometimes excessive. Moreover, the discontent appears to have spread to the paddock itself. Indeed, drivers, teams, and insiders now publicly denounce what they see as unpredictable governance.

For example, Lewis Hamilton expressed his irritation after receiving a 10-second penalty at the Mexican Grand Prix in late October, mentioning “double standards”. This is not the first time the British driver has publicly criticised the FIA. And Hamilton is not alone. Ahead of the penultimate Grand Prix – which took place in Qatar last weekend – the FIA even organised an official meeting with drivers to openly discuss race regulations.
On the surface, F1 has never been stronger:
📺 827 million fans worldwide
🏎️ Cadillac and Audi (formerly Sauber) joining the grid in 2026
🤝 Mastercard becoming McLaren Racing’s title sponsor
👀 Honda returning as engine supplier for Aston Martin next year
Commercially, Formula 1 appears to be at its peak. But beneath the competition, governance fractures are widening. Supported by their online communities, drivers have become powerful opinion leaders, and emotions in the paddock spill over into tweets, Instagram stories, and TikTok videos.
These tensions expose the fragility of the F1 ecosystem, where the sporting authority, teams, sponsors, and fans exist in a delicate balance. Today, managing e-reputation matters just as much as on-track performance. For sponsors, the question is no longer if a crisis will erupt, but when. And for the FIA, this could become a real issue…
Thankfully, the fans are being very creative to express their discontent towards the FIA. Here’s our top 5 funniest memes:




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