Visibrain introduces media monitoring alongside social listening

A message from Nicolas Huguenin, Visibrain's CEO

With more than 200 million websites covered worldwide, Visibrain now offers the most comprehensive media coverage on the market. From general news outlets to specialist blogs and local information sites, the platform provides unmatched reach, ensuring that communications professionals never miss a key piece of information, wherever it appears.

Why Monitor Online Press?

1. To protect your brand: reputation monitoring

For many brands, daily media coverage can reach staggering volumes. For example, Chanel generates over 1,000 online news articles per day. Such an information flow makes manual monitoring impossible without a powerful tool.

With Visibrain, communications professionals can now track in real time everything being said about their brand, executives, or products across news sites worldwide.

2. Spot trends as they emerge: media monitoring

Beyond reputation, media monitoring is a strategic tool for foresight.

Visibrain enables communications teams and strategic departments to stay informed about key developments in their industry, from innovations and new regulations to emerging trends and competitor announcements.

Users can also follow specialised media and specific topics to spot rising conversations before they go viral. In short, it’s a more qualitative form of monitoring that deepens understanding of market dynamics.

Moreover, the Visibrain platform makes it possible to prioritise media coverage by views or audience size, helping users instantly identify the topics that resonate most and are driving the news agenda.

3. To optimise your public relations

For communications and PR teams, Visibrain’s new media monitoring feature opens up new possibilities.

It enables them to:

• Instantly identify the most active and influential media outlets and journalists on a given topic
• Detect weak signals,  the early signs of articles or opinions that could soon develop into media trends or crises
• Measure the impact of their press campaigns
  
  It’s a way to anticipate rather than react to the news cycle, while optimising communication efforts with the right audiences.
  
  

TRY VISIBRAIN

Media monitoring :a new feature that brings together all the benefits of Visibrain

Structured and intelligent monitoring

Just as with social media posts, Visibrain allows you to prioritise and filter all media coverage. You can sort mentions by audience or reach (number of views) and refine your monitoring with over 200 filters.

This level of detail transforms the collection of articles into strategic analysis, highlighting the content most relevant to your brand or executives.

Advanced features for real-time media monitoring

Visibrain’s media monitoring offers a range of powerful features, including: 

• Alerts: get notified as soon as your brand or executives are mentioned in the media, or when breaking news emerges in your sector
• SMARTboards (customisable dashboards): track the evolution of your topics in real time

• Automated reports: stay informed of the latest news at the frequency you choose

• Exports: easily share analyses with your teams or partners
  

In short, Visibrain has adapted the best of its social monitoring technology to media tracking, providing a comprehensive view of your information ecosystem.

Conclusion :360° monitoring across media and social networks

In today’s fragmented media landscape, traditional media and social networks no longer compete—they complement each other. Conversations often start on X or TikTok before being amplified by online news outlets, and vice versa. That’s why monitoring both media and social networks simultaneously is essential for any communications professional.

Social listening captures the spontaneity of discussions, while media monitoring provides the depth and credibility of journalistic coverage.

By combining the two, Visibrain delivers 360° monitoring: a single tool to listen, understand, and anticipate trends, crises, and communication opportunities.