Earlier this week, theme park Sea World announced that it planned to put an end to its controversial orca displays in San Diego. The attraction’s reputation has been stuck in a downward spiral for years following the release of the incredibly damaging documentary “Blackfish” in 2013, seeing its profits and attendance rates plummet.
“Sea World” was a worldwide trending topic on Twitter this Tuesday morning as a result of the company’s latest attempt to salvage its poor image. But how did users react, and will it be enough to save the company’s reputation? We used the Visibrain Twitter monitoring platform to try to find out.