Uber is having a tough time at the moment. The private transport service has a history of causing tensions with the taxi industry, but things escalated to a whole new level last week. In France, taxi drivers took to the streets in protest of Uber Pop, Uber’s cheapest service yet, calling for it to be banned. News of the violent demonstrations quickly went international and were trending several times last week on Twitter.
Using the Visibrain Twitter monitoring platform, we can find out how Twitter contributed to the news going viral, and how Uber responded to the brand crisis.