Published in Tips and Guides

In spite of the old “sticks and stones” idiom, words can do a lot of damage to brands online. One angry Facebook post or tweet can escalate rapidly into a social media storm, leaving a permanent stain on a business’s image. Which is why keyword analysis can prove to be a crucial tool for online reputation management. Tracking which keywords and expressions are being used in conversations about a brand can be crucial to spotting the first moments of a crisis, before it has time to snowball.

Published in Tips and Guides

Would you be able to spot the first signs of a looming crisis in your data? Brands are increasingly turning to the use of monitoring tools to pick up on any budding PR issues before they have time to escalate - but with the hundreds of millions of news stories, blog articles, social media posts, photos and videos being published every day, the warning signs of a crisis are often difficult to detect amongst all the noise.

Visibrain has come up with a comprehensive guide explaining how - and where - to spot the first moments of a crisis in your monitoring data.

Published in Tips and Guides

With the ability to go international in just one hour and damage a brand’s reputation forever, a full-blown social media crisis is many a PR or communication professional’s worst nightmare. Social listening provides insights that could save your brand from lasting damage, and with its real time characteristics, Twitter data can be particularly valuable.

Here are some of our top tips for using media monitoring effectively to prevent and manage social media crises.