Twitter's favourite Christmas Ads for 2015

December 16 2015

By @G_Parsons33

Published in Trends

Love them or hate them, ‘tis the season of the Christmas ad. This year’s festive adverts have given us the usual mixture of heart-warming sentiment and mouthwatering food, with tear-jerking masterpieces and some downright weirdness thrown in for good measure.

Now that the initial excitement is over, we used Visibrain Quick Trends to look back on the last 30 days of activity on Twitter, to find out which campaigns are still generating the most tweets on the run up to Christmas.

Tweet volumes supplied were taken at the time this article was written, and take into account tweets sent between November 15th and December 15th.

1- John Lewis - 18,043 tweets

Surprise surprise, John Lewis has done it again. Although their heart-wrenching #ManOnTheMoon ad wasn’t as popular as some of their previous creations, it certainly got people talking on Twitter. The campaign launched on November 5th, and #ManOnTheMoon was used in over 150,000 tweets during the first week of November.

The campaign is still going strong however, and has generated 18,043 tweets over the past 30 days.

Tweet volumes for the John Lewis Man On The Moon Christmas ad

2- Aldi - 14,879 tweets

After encountering a few problems with their campaigns in the past, Aldi’s tear-free festive ad was a safe bet this year. Aldi’s “Favourite Things” has just the right amount of classic festive cheer. The original ad itself didn’t really get people tweeting, but the brand delighted Twitter with their humourous spoof of the John Lewis #ManOnTheMoon advert:

The tongue-in-cheek ad, along with a festive competition, really boosted the use of the #AldiFavouriteThings hashtag: Aldi’s efforts have attracted 14,879 tweets over the past 30 days.

Tweet volumes for the Aldi Christmas ad

3- Edeka - 12,233 tweets

German supermarket group Edeka surprised us all this year by taking a leaf out of John Lewis’ book. Their sad advert depicts an old man left on his own at Christmas by his family. Twitter users were touched by the sentiment:

The ad went viral on Twitter, and has been tweeted 12,233 times over the past 30 days.

Tweet volumes for the Edeka Christmas ad

4- Asda - 11,150 tweets

This year, Asda’s Christmas ad is all about the things you do just #BecauseItsChristmas. With its fun vibe and funky soundtrack by X-Factor contestant Fleur East, : the supermarket’s ad has been a hit:

Over the past 30 days, there have been 11,150 tweets referring to #BecauseItsChristmas.

Tweet volumes for the Asda Christmas ad

5- Sainsburys - 10,359 tweets

Sainsbury’s supermarket chain offered us the adorable “Mog’s Christmas Calamity” as their ad this year, and Twitter loved it:

The loveable character of Mog the Cat appealed to viewers and there have been 10,359 tweets about the ad over the past 30 days.

Tweet volumes for the Sainburys Christmas ad

Cats and the internet, a match made in heaven.

6- Waitrose - 8,637 tweets

This year, Waitrose was asking people what #MakesChristmas for them, and Twitter was more than happy to respond:

Waitrose #MakesChristmas has been tweeted about 8,637 times over the past 30 days.

Tweet volumes for the Waitrose Christmas ad

7- Warburtons - 6,204 tweets

In an ad curiously free of all Christmas paraphenalia, Warburtons teamed up with the Muppets this year to promote their Giant Crumpets in a hilarious musical spectacular: “The Giant Crumpet Show”. Twitter lapped up the light-hearted silliness of it all:

Joining forces with a Christmas classic like the Muppets proved to be a success: there have been 6,204 tweets about the #GiantCrumpets campaign over the past 30 days.

Tweet volumes for the Warburtons Christmas ad

8- Lidl - 3,723 tweets

Lidl’s #SchoolOfChristmas ad is a tongue-in-cheek creation about all of the challenges of Christmas, big and small, from untangling the Christmas lights to preparing a flawless Christmas dinner. The light tone of the ad, along with the concept of providing clever tips and advice to make Christmas that little bit easier, was popular on Twitter:

The campaign has drummed up a respectable 3,723 tweets over the past 30 days.

Tweet volumes for the Lidl Christmas ad

Bonus: Robert Dyas

Home appliance store Robert Dyas was a latecomer to the Christmas ad party, and they left Twitter perplexed with their advert, titled: ‘We’re Robert Dyas and we’re gay. And straight. And bi…’.

The bizarre advert features employees and customers declaring their sexuality, before explaining why they like to shop at or work for Robert Dyas.

It has certainly sparked a debate on Twitter: 2,627 tweets have been posted about the campaign since its release on December 10th:

Tweet volumes for the Robert Dyas Christmas ad

Here are some of Twitter’s reactions to the ad:

This will be our final article of the year, so Merry Christmas and a Happy New Year from the Visibrain blog!

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Published in Trends