Last week, toy manufacturer Mattel announced that they were making major changes to the iconic Barbie doll. New versions of the dolls that allow for more diversity will soon be available for purchase. Featuring different body types, skin colors and hair textures, it’s a big step forward from the classic blond, slim Barbie we all know.
Fans were overjoyed at the changes, and the announcement was massively covered by the media, social and otherwise. We used the Visibrain platform to look at Twitter data around the announcement, to find out just how much of a PR success Barbie’s makeover really was.