It’s no secret that provocative advertising is on the rise, and for good reason: an edgy ad can mean the difference between obscurity and success. However, the strategy is a risky one, as UK restaurant chain Gourmet Burger Kitchen found out the hard way this week. The brand took a gamble on an ad campaign that poked fun at vegetarians, and thousands of people took to Twitter to protest.
So how did they get things so wrong, and was it all worth it? We used the Visibrain Twitter monitoring platform to try and find out.